Keep Stock Soars Over 40% as Fitness Industry Bets Big on AI

(Image Source: AI Generated)

AsianFin -- As a leading fitness technology platform with over 400 million users, Keep has decided to fully embrace AI. In a letter marking Keep's 10th anniversary on February 4, the company founder Wang Ning outlined the company’s strategy for the next decade: "All in on AI."

He emphasized that leveraging a decade of accumulated exercise data will enable Keep to transition from mere content recommendations to AI-generated fitness solutions, solidifying its role as an industry pioneer. Investors have responded positively to this strategy.

As of the Hong Kong stock market’s close on February 7, Beijing-based Keep was trading at HKD 7.14 per share, a year-to-date increase of over 40%, making it one of the top-performing AI-related stocks globally.

Keep’s AI strategy is not just about internal innovation; it also reflects broader industry trends toward AI integration. The company’s aggressive push into AI applications could drive a golden era of growth for China's digital fitness sector, opening new market opportunities and reshaping the industry’s competitive landscape.

AI’s journey from theoretical concept to practical application has been a long one. Since Alan Turing's famous "Turing Test" in 1950, AI has gradually evolved, revolutionizing industries such as finance, healthcare, media, and transportation.

For Keep, integrating AI is not just a strategic move but a necessity. Since its inception, the company has evolved from a simple fitness app to a comprehensive fitness ecosystem, covering *** art hardware, apparel, nutrition, and both indoor and outdoor training solutions. Keep made history in July 2023 by becoming the first fitness technology company to go public on the Hong Kong Stock Exchange.

Keep’s investment in AI began as early as 2018, long before the current AI boom. The company has since developed *** art wearables, proprietary fitness algorithms, and AI-powered training solutions.

Keep’s financial reports showed significant AI investments: in 2023 alone, the company allocated 450 million yuan ($62 million) to AI and cloud computing, with a substantial portion dedicated to talent acquisition. According to its IPO prospectus, Keep earmarked 35% of its HKD 192 million ($24.5 million) global offering proceeds for AI technology and R&D.

AI-generated content (AIGC) now constitutes 15% of Keep’s 5,000 online training programs. The AI-powered assistant "Kiri" helps users create personalized training plans, while Keep’s AI-based exercise asses *** ent system can measure workout intensity, oxygen consumption, and fitness levels without requiring heart rate monitors.

In 2024, Keep also launched multiple AI fitness applications internationally, leveraging ChatGPT and Claude to provide customized training and nutrition plans. With DeepSeek driving an efficiency revolution, these applications will likely become even more sophisticated in 2025